ESX is the world’s ﬁrst trading platform focused on entertainment securities.
Global consumer spending on media content and technology grew at an accelerated 6.7% in 2021 to $2.139 trillion, the second consecutive year of faster annual growth and the strongest growth in consumer media and tech expenditures in five years.
The U.S. remained the largest consumer media & tech market with total spending of $500.59 billion in 2021.
ESX converts moviegoers into marketing collaborators., thereby transforming the entertainment marketing paradigm.
What you can expect:
With our unique customer engagement model everyone can be a movie investor.
The Entertainment Stock Exchange (ESX) is the world’s first trading platform dedicated to entertainment securities. Technology has democratized virtually everything. ESX is the platform where everyone can participate on the success of television and movie productions.
ESX is the world’s first entertainment-specific trading platform. ESX will be the NASDAQ for entertainment media investments.
…with a Bloomberg style data terminal built in.
Fans, Followers and Supporters will ﬁnally decide what, who, and how they want to watch or listen to the entertainment media they support.
…and they will own a piece of it too.
ESX will continuously generate revenue through IPO advisory and listing fees, trading commissions and proprietary data sales.
…In addition to it’s built-in VOD release platform.
ESX delivers a solution to film makers, producers and retail investors.
THE MARKETING PROBLEM
Domestic ﬁlm marketing spend on TV rose from $1.7 billion in 2014 to $2.36 billion in 2015 (39% increase) – 5x the rate of box ofﬁce growth during the same period (Source: Variety)
Consumers are overwhelmed by entertainment options and are harder to reach and track. As a result, traditional marketing has become more expensive, inefﬁcient and has constrained proﬁtability
This trend is unsustainable as domestic marketing costs continue to rise, while domestic box ofﬁce remains stagnant and fragmentation continues to increase the cost necessary to cut through the clutter
THE ESX SOLUTION
Engage fans over the life of a project and turn them into direct promoters of a project with a vested interest in its success
As such, ESX becomes a value-add not only to producers and ﬁnanciers, but to marketers looking for a more efﬁcient way to reach the movie-going public
Entertainment offerings have an inherent investor curiosity and attraction, and ESX will supplement this interest with targeted, efﬁcient marketing strategies
The ESX team is responsible for more than 100 Oscar® nominated movies and more than a dozen wins. Check out a few of the movies that were either financed, produced or directed by our experienced team and co-founders.
Content is king and streaming providers are in need of all kinds of different content productions. Now it's your turn!
Skill House will be the first film to be “listed” on the entertainment stock exchange (ESX), allowing users to invest in the film and trade in or out of the film and its upside. Skill House, starring social media personality Bryce Hall, takes aim at social media influencers and promises to be an uncompromising look at popularity and what new celebrities are prepared to do to achieve it. It will be filmed at the Sway House in Bel Air, which has been made famous by several of Tik Tok’s biggest stars. It will skew the landscape of young celebrities who are willing to go to any extreme for a “click.”
Ryan Kavanaugh’s Proxima Studios Announces Start of Production of Skill House Starring Bryce Hall, Directed and Written by Josh Stolberg–Writer of Jigsaw and Spiral–of the Saw Franchise
Ryan Kavanaugh’s Proxima Studios Announces Start of Production of Skill House Starring Bryce Hall, Directed and Written by Josh Stolberg – Writer of Jigsaw and Spiral – of the Saw Franchise
As studios move their slates to enormous "tent-pole" films, a window of opportunity to finance and execute mid-budget studio-quality films in the 5 to 80 million USD range has opened up. ESX is the ﬁnancing solution. A new source of ﬁnancing movies that ﬁlmmakers are eager to make.
This ﬁlls a vacuum for ﬁlmmakers and producers that are seeking more efﬁcient and transparent ﬁnancing options.
The movie industry is huge, with global box office receipts reaching a new high of $42.5 billion in 2019. However, this large figure does not imply that all films are profitable; in fact, many films wind up being loser bets. Indeed, despite the fact that thousands of films are produced each year, only a small fraction of those are developed into feature films with the large budgets we associate with the Hollywood film industry. Although the rare independent, low-budget film will break out and become a smash hit (“Napoleon Dynamite,” “Super Size Me,” and “Paranormal Activity” are all examples of low-budget blockbusters), the majority of blockbusters are on the high-budget end.
A large studio film typically costs roughly $65 million to create. However, production costs do not include distribution and marketing, which adds another $35 million or so to the entire cost of producing and marketing a blockbuster film, bringing the total cost to around $100 million.
According to new study from Neustar shared with Marketing Dive, digital media drove 46 percent of movie box office sales despite accounting for only 14 percent of studio marketing budgets. The study looked at more than 70 U.S. films across various marketing channels, including TV, web, display, online video, paid Facebook advertisements, out-of-home, radio, print, and paid search, with a total marketing spend of $1.8 billion.
We are in the final phase of our ESX platform launch. If you have any questions or remarks, please write us a note.